Privacy Policy
Who we are
Hemless is an iPhone app that designs outfits for you and finds real products to match them. It is operated by Cole Beezley, an individual developer ("we", "us"). This policy explains what we collect when you use the app, why, and what you can do about it. Questions: support@hemless.com.
Information we collect
| What | Examples | Where it comes from |
|---|---|---|
| Account | An account ID; your email and name if you sign in with Apple, Google or email | Created when you open the app; details added when you sign in |
| Style profile | Style, color and gender preferences; optional skin tone, hair color, height, body type and a style description | You, during onboarding and in settings |
| Photos | Clothing or outfit photos you upload or take | You, when you choose to share one |
| What you ask for | Outfit briefs, chat messages, refinements, a city you pick for weather | You |
| What you make and save | Generated outfits and images, favorites, hidden items | Your use of the app |
| Feed activity | Which posts were shown, opened, swiped, saved or used to visit a store | Your use of the app |
| Consent and reports | When you agreed to AI processing; posts you reported and the reason | You |
| Device | A push notification token, if you allow notifications | Your device |
| Diagnostics | Crash and error reports, with request bodies and IP addresses stripped | The app and our servers |
To show local weather, the app looks up your approximate city from your IP address (via ipapi.co), or uses a city you pick, and asks Open-Meteo for that area's forecast. We do not collect your precise (GPS) location, contacts, health data, or payment information. We do not use advertising identifiers.
How we use it
- To design outfits from your briefs, photos and style profile, and render images of them.
- To find real products that match each piece, and show you where to buy them.
- To personalize your feed: what you open, save and skip shapes what you see next.
- To limit daily generations and prevent abuse.
- To review posts that people report.
- To send notifications you allowed, such as an outfit finishing.
- To fix bugs and keep the service running.
We do not use your data for advertising, and we do not sell it.
AI processing and service providers
Hemless uses third-party AI services to do its core work. Before the app first sends anything to these providers, it asks your permission. They process your content on our behalf to return a result; we do not permit them to use it for advertising.
| Provider | What it receives | Why |
|---|---|---|
| Replicate (and the models it hosts, including OpenAI and Google Gemini) | Your photos, briefs, chat messages and style details | Understand photos, plan outfits, safety-check uploads, score images |
| OpenRouter | Outfit descriptions and product images | Render outfit images |
| OpenAI | Text descriptions of clothing | Similarity matching between outfits and products |
| SerpAPI (Google Lens) | A photo you upload, when you ask to shop it | Find the exact products in your photo |
| Serper (Google search) | Clothing search phrases, not your identity | Find real products |
Weather lookups go straight from your device to ipapi.co (your IP address, to estimate your city) and Open-Meteo (that area's coordinates). Infrastructure providers store or carry data for us: Supabase (sign-in), Neon (database), Cloudflare R2 (images), Railway (servers), Sentry (error reports), and Apple (push notifications).
Sharing
We share data only with the providers above, and when the law requires it. We do not sell your data and do not track you across other companies' apps or websites.
Outfit images you generate may appear, without your name or photos, in other users' feeds as style inspiration. Photos you upload are never shown to other users.
When you tap through to a store, you leave Hemless; that store's own privacy policy applies.
Retention and deleting your account
We keep your data while your account is active. You can delete your account any time in Profile → Delete account. Deleting removes your sign-in right away, and your profile, photos, chat history and saved outfits within 30 days. Error logs and backups age out within 90 days.
Outfit images that already appeared in other users' feeds carry no personal information and may remain.
Your rights
You can ask to see, correct, export or delete your data by emailing support@hemless.com. You can edit your style profile in the app, and turn off notifications in iOS Settings. Depending on where you live (for example the EU, UK or California), you may have further rights, including complaining to your local data-protection authority.
Children
Hemless is not for children under 13, and we do not knowingly collect their data. If you believe a child has used the app, contact us and we will delete it.
Security
Data is encrypted in transit, access is limited to people who run the service, and sign-in is handled by Supabase. No system is perfectly secure.
Changes
If we change this policy in a meaningful way, we will update the effective date and tell you in the app.
Contact
Cole Beezley, support@hemless.com.